- Case Studies / How We Helped TheSettl.com Generate 5.2X More Leads with Google Ads & SEO
- Industry : Real Estate / Co-Living / Rental Housing
- Services : Google Ads (Performance Marketing) | Search Engine Optimization (SEO)
Name : TheSettl.
Link :thesettl.com
How We Helped TheSettl.com Generate 5.2X More Leads with Google Ads & SEO
The Settl operates in the highly competitive co-living and rental housing market, targeting students and working professionals across urban cities. While demand for the category was high, the brand struggled with consistent lead flow and rising acquisition costs.
They partnered with Krono Growth to build a scalable lead generation engine using Google Ads and SEO, focused on driving high-intent inquiries at optimized costs.
Let Us Know Today !
challenges:
Before working with us, The Settl faced:
- Inconsistent lead flow month-on-month
- High cost per lead (CPL) affecting profitability
- Poor keyword targeting in Google Ads
- Limited organic visibility for location-based searches
- Overdependence on aggregator platforms
The business needed a predictable and scalable inbound system.
Our Approach
Google Ads for High-Intent Lead Generation
We rebuilt the entire Google Ads structure to focus on intent-driven acquisition:
Search Campaign Strategy:
- Targeted high-conversion keywords:
- Co-living spaces near me
- PG for rent
- Managed apartments
- Segmented campaigns by location + property type
Optimization:
- Added precise negative keywords (reduced wasted spend)
- Improved ad copy with strong CTAs (Book Visit / Enquire Now)
- Aligned landing pages with each campaign
Conversion Tracking:
- Implemented accurate lead tracking
- Optimized based on real conversion data
Result: Improved lead quality and reduced CPL
SEO for Sustainable Lead Flow
We built a long-term organic acquisition engine:
Keyword Strategy:
- Location-based searches (city + area keywords)
- Rental & co-living intent keywords
- Long-tail queries for higher conversion intent
On-Page SEO:
- Optimized property and location pages
- Structured internal linking for better crawlability
Technical SEO:
- Improved page speed and indexing
- Schema implementation for real estate listings
Content Strategy:
- Blogs targeting:
- Rental guides
- Area-specific searches
- Lifestyle and co-living benefits
Result: Consistent organic traffic and inbound leads
Performance & Technical Optimization
We ensured the website is technically strong and ready for scale:
- Speed optimization (image compression, caching)
- SEO-friendly structure (clean URLs, meta readiness)
- Mobile optimization for all screen sizes
- Scalable backend for future marketing integration
Result: Website ready for SEO and paid marketing scale
What We Implemented :
Most real estate brands focus only on volume.
We focused on quality + efficiency.
- Targeted high-intent users (not generic traffic)
- Optimized campaigns based on actual conversions
- Built a long-term SEO growth engine
- Reduced CPL while increasing lead volume
Results :
📈 Leads increased by 5.2X
📈 Cost per lead (CPL) reduced by 37%
📈 Organic traffic grew from 300 → 6,200/month (+1900%)
📈 220+ keywords ranked on Google
📈 35+ high-intent keywords in Top 10 positions
📈 Google Ads conversion rate improved to 7.3%
Key Takeaway :
- Built a predictable lead generation system
- Reduced dependency on third-party listing platforms
- Improved lead quality with intent-based targeting
- Created strong visibility for location-specific searches
Testimonials
“Krono Growth helped us scale our lead generation while reducing costs. We now have a consistent flow of high-quality inquiries.”
— Team The Settl
Want to Generate High-Quality Leads Consistently?
If you’re facing:
- High CPL
- Inconsistent leads
- Low organic visibility
We can help you build a scalable acquisition engine.
👉 Let’s grow: www.kronogrowth.com